Difference in Profit Selling Direct Rather Than Elsewhere

• Set Your Price

  $ 

  Minimum List Price: $5.92
  What's this?

  Discount: 20% off

  Set Discount

• Your Revenue (per sale)

  • Lulu

    $5.19

    Pricing Details

    List Price	$11.50
    20% Discount	-$2.30
    Discounted Price	$9.20
    Base Price:	-$2.71
    Net Profit	$6.49
    Lulu Share	-$1.30
    You Make	$5.19

Everywhere Else  

$2.23

Pricing Details

Price	$11.50
Base Price:	-$2.96
Net Profit	$8.54
Retailer Share:	-$5.75
Lulu Share	-$0.56
You Make	$2.23